Podcast Radio Advertising

Podcast Radio Advertising

Thebrandowner will lead your topic to know about podcast advertising based on the radio platform and getting to know key features on learning the advantages and disadvantages. And most of these reviews, you will know the correct cost rates per package into different types of platforms, using android and apple applications through mobile radio apps availability like iTunes, Spotify, Pandora, and iHeartradio.

What is radio and podcast advertising?

It means digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. The term Podcast is actually a portmanteau of iPod and Broadcast. Audio streaming like radio shows only reach the geographical area they do serve, but large syndicated shows are aired on multiple stations across the country.

Podcast key features are shows made available on the internet for streaming or downloading to a mobile phone, computer, or device. Most radio audio ads are sold out as 10-seconds, 30-seconds, and 60-seconds based on CPM. It will double or triple up at most high peak times from 6 a.m. to 10 a.m and Midday, 10 a.m. to 3 p.m. consider as a fewer listener according to Businesstown.


Types of Podcast Advertising?

There are two types when advertising podcast advertisers can run: 1) the 15-second pre-roll and 2) the 60-second mid-roll. Think about the podcasts you frequently listen to. Some podcast hosts offer end-of-show ads as well. These typically work well, because they’re the last ad that listeners hear before the show ends.


How much does it cost to advertise on a podcast?

In 2015 podcast advertisements are typically priced on a CPM (cost per thousand) model, based on the number of downloads an episode receives. Rates can range from $18 to $50 CPM, and the highest performing shows can cost even more.

Based on AdvertiseCast on podcast advertising rate cards, the industry average rates for podcast advertising are $15 for a 10-second ad CPM. $18 for a 30-second ad CPM. $25 for a 60-second ad CPM.


How effective is podcast advertising?

According to surveys conducted by Nielsen – A study found that podcast ads were more effective than digital ads. A listener can remember the brands and products heard on an ad featured on a podcast, according to a series of Nielsen studies commissioned by Midroll, the advertising sector of Stitcher, a podcast company.


How much do podcast sponsorships pay?

There are three ways that you can run your sponsorships: (1) By finding the advertisers through your podcast host, (2) By selling the ad spots yourself, or (3) Waiting for advertisers to come to you. Podcasts hosts such as Libsyn and Blubbry often contact shows hosted on their service with advertising opportunities.


Best Example Podcaster Joe Rogan.

How much does it cost to advertise on Joe Rogan podcast?
Midroll estimates that podcast ad CPM (cost per thousand listens) rates range from $18-$50. On average, Joe Rogan reads 3 to 4 ads per episode.


What are Podcasting Advantages and Disadvantages?



#Convenience – According to chron small business, your target consumers or listeners may download or stream the file and replay it at whatever time is convenient for him, even while jogging or driving to work. If someone chooses to subscribe to your podcast feed, he can get any podcasts of interest downloaded automatically. If you want all your employees to hear what you have to say, podcasting is often easier than trying to get everyone together for one meeting.

#Users Increasing Popularity – There were 48 million weekly podcast listeners in 2018, according to Statista data. This audience is expected to grow to 115 million by 2021.

#Most of the Podcast Audiences or Listeners are Loyal – Loyalty also translates to other marketing channels. For example, podcast listeners are 20% more likely to connect with a brand on social media. With the help of social media, Podcast audiences will turn to channels like social media to continue the conversations and interact with each other and your business. They establish relationships with the host(s) and want to check back each time there is a new podcast episode.

#Big Cut Cost – Recording a podcast episode is far less time-consuming than writing an article or recording a video. To create a podcast episode, all you have to do is record yourself speaking (something you do naturally every day). Get a decent microphone and a program for recording and editing your episodes, and you’ll have everything you need to produce audio content.


A further disadvantage of podcasts is the lack of interactivity. Unlike a meeting, conference call, or group text chat, podcasts don’t allow listeners the chance to ask questions or offer input. Issues may also arise from the use of copyrighted material; for example, a music podcast that uses copyrighted tunes may risk being in violation of intellectual property laws. Even if you’ve made the recording yourself if you’re reading a text that isn’t in the public domain you may find yourself facing legal problems.

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