Pandora Radio Advertising

Pandora Radio Advertising Average Cost

Pandora Radio Ads

The biggest internet radio streaming network that offers $5.00  USD up to $25.00 USD commercial audio ads per thousand people. Featuring free users and premium online music streaming subscription. Every premium users,  offers a personalized experience. And must know this, countries operated in United States, New Zealand, and Australia.

Pandora is the first online radio streaming station that offers  ad cost pricing rates via card media kit system. Your campaign ads will run base on 10 – 15 – 30 and 60 seconds audio message and banner ads per weekly and monthly audio ads broadcasting.

Accordingly, Year 2000 (Y2K) was Pandora internet radio station discovered named as (Savage Beast Technologies) operated headquarter in Oakland, California, the U.S.A. Founded by three persons Will Glaser, Jon Kraft, Tim Westergren, with 2200+ employees over 250 million users registered in 2014 currently 77 million active listeners latest 2017.

Guides how to advertise Pandora?

Pandora Ads Quick Guides

Guides to get started,  Steps before advertise Pandora radio.  Some useful pointers,  best-practices and ultimate guides on concerning advertising on mythical being. Also, another great strategy of associate knowledgeable from Thebrandowner and advertising expert to offer a free information to the valued small-business campaigner based on expert insight analyst.

  1. Know your audiences, listeners, consumers.
  2. Demographic targeting (age, gender, zipcodes)
  3. Landing pages tracker of your ads traffic and clickthrough (CTR)
  4. Use standard Google Analytics URL tagging
  5. Make it simple and clear call-to-action to your targeted consumers
  6. Coupons
  7. Special offer

How to reach out Pandora for Brands?

Read this; on how to get your brand impact to your customer, your solutions for branding your small business. Visit Pandora for Brands and connect with a network of over 92 million listeners.

How much does average Pandora cost to advertise?

Pandora is the world’s most powerful music discovery platform utilize listeners experience wherever and whenever they want to listen to music. It’s either  through earbuds, car speakers or live on stage.

Originally Pandora based on CPM advertising media kit pricing system. They offered at lowest costs rate, especially in mobile platform visual and audio ads stream. Your audio ads campaign budget start at $5.00 USD – $7.00  USD and the average rates on video ads start from $8.00 USD – $12.00 USD up to $15.00 USD – $25.00 USD.

In addition, prospect advertiser which target platform is desktop, you will be able to charge average start rate at $60/CPM for premium media kit. Branding will assist advertisers on how to play this game by bleeding monetary and exchange it into products exposures to get high ROI.


What’s on Pandora for Brands?

PandoraforBrands build to make solution of your audio campaign ads, It will connect with a network of over 92 million listeners. This means  your Brand will capture the attention of an engaged audience. Just imagine the 1 percent of 92M is 920K, just 1% probably lead to get actions to your products. Which its means lower investment but higher return.


Products and Services Most Sold out via Run ads Online Radio Station


Based on researched, these are the best selling local products and services offered with the exposure of online radio ads platform. Branded bags, hoodies, tees, iPhone cases, laptop skins, posters, mugs, stickers, mouse pads and books. For services offered banks is one of the great of them and of course auto dealers, hairdressers, retailers, plumbers and electricians.

This is the easiest way to sell or market your merchandise, aside from social media like Facebook, Instagram or any local buy and sell online shopping store.


Pandora Radio Advertising Platforms

There are eight different kinds of Pandora display ads, display everywhere, platform-specific display, sponsored listening [rich media], responsive mobile display, web billboard, mobile interstitial, dynamic display, amplified display. Those interested in commercial audio ad setup? It may help you which best platform is the best for your campaign.

Meanwhile, Let’s talk about, Pandora ad cost and subscription rates, as the latest update and research Pandora currently serving major sponsored native clients on Universal Windows App ( Windows 10 mobile, Windows 10), Windows Phone, iOS, Android, Xbox One. A big reason for Pandora radio yearly subscription (ad) revenue shares increases to $1.38 billion in last quarter of 2016.


As of latest update, promotion of Pandora 2019 – 2020, subscription rates will cost from $4.99 up to $14.99. But Pandora Radio still free to use and afterward you may upgrade to +plus, you will lose $4.99 USD from your pocket. If you don’t satisfied plus subscription you have a freedom to step the ladder into high quality premium. In this type of subscription, it includes a playlist that consists of every song you’ve ever wanted, create custom playlist, access higher quality audio and receive ad-free music, additional skips and replays “thumbs-upped” on one of Pandora’s radio stations. In this case they were competing services like Spotify, users will be able to download albums and playlists to continue listening without an Internet connection. And last but not the least, they offered a premium family plan that covered up to six unique accounts. This type of plan costs $14.99 USD for monthly and $164.89 yearly.


Apparently, how much Pandora media kit advertising cost? According to SuncityAdvertising review Pandora’s basic advertising packages start at $1,500 per month with an average CPM (cost per thousand impressions) of $5-$7 for visual ads, $8-$12 for audio ads, and $15-$25 for video ads. Statically there is no big movement on their reviews and Thebrandowners research approximately the same.

In other respective media internet radio music streaming networks, they drops into cheapest subscriber costs rate that starts at $3.99 per monthly subscription. Best of them are Amazon Music and Slacker Radio Plus at only $3.99.

Mobile App AD Rates

How much to Advertise in the Pandora Mobile App?  internet radio, offered a different type of packages deal with mobile music app on smartphones such as Android, BlackBerry, iPhone, Palm Pre and Windows mobile platform.

Pandora internet radio for mobile apps, advertising rates basis now in CPM at very lowest costs starts at $4.50 to $18.00 online pricing range  packages compared to the previous tariff $20 to $30 range a year ago, Pandora premium cost Ads on desktop command an estimate of $60/CPM.


GEO Targeting Campaign

Pandora CPM Geo Media based platform reviews. Pandora Media is one of the biggest radio ads streaming serves 3 respective countries in the USA, New Zealand, Australia that extremely effective in-stream audio ad, display ad and even video ad campaign. If you could ask, how much to advertise on Pandora based on CPM, subscription, mobile app, a desktop platform for premium ads campaign. This is the right time, a chance of ad cost rate now at lowest rate after the latest news report issue. They offered minimum tariff calculation, prices spot cost average and estimated start from $4.00/CPM for Geo media based. Big note: Typically, Pandora does not require a minimum, yet their basic packages start at around $1,500 per month.

The cost to advertise on Pandora  truly reasonable lowest rate, according to the latest inventory research that could be subscribers may pay only $3.99 for monthly subscription packages deal plus $11.88 savings for $36.00 yearly subscription deal even mobile, audio, and video platform.

Brand owners will think about, the happening in internet radio streaming today, just a few investment dollars cost spend from the pocket of your brand and products will return into extremely ads engagement to huge million consumers to get high returns on investment (ROI).

A reason to advertise Pandora internet radio is the effectiveness of your brand marketing relevance based on CPM, subscription, display ads, audio ads and video ads on Geo-targeted media advertising targeting to 3 respective premium countries.


Type of ADS

  • Mobile banner – you can run on the Pandora app. You can select a mobile banner, which appears at the bottom of the “now-playing” screen.
  • In-stream audio ad – which, plays for 15 seconds between songs. Listeners can see and hear a message from you, and click the advertising banner for additional information.



Pandora Radio Video Ads

Pandora Is making a promising bet on video ads, they announced that its new Video Plus ad product is now available to all advertisers. Video Plus, for its part, is an obvious extension of their efforts to foster the advertising part of that combination.

Here’s how (and why) Video Plus works?

In short, Pandora gets paid by Video Plus advertisers only when users watch a 15-second video ad. In exchange for watching the ad, those users can unlock features that are typically only available with a $4.99-per-month subscription to Pandora Plus, such as skipping more songs or replaying their favorite tracks.

So how do we know it actually works? According to a press release, they started testing Video Plus around this time last year. Over the course of that testing, it found that most users who watched the ads were between 18 and 34 years old — a coveted target group for advertisers — and that those under 24 years old were three times as likely to opt in. What’s more, to Pandora’s benefit, the users who opted in listened 57% longer and used Pandora’s “thumb” functionality 65% more.

“Video Plus boosts brand awareness, builds loyalty, captures views and promotes deeper interactions with listeners who are significantly more likely to take action,” added Pandora chief revenue officer John Trimble.

T-Mobile VP of media is excited to test Video Plus to deliver our Un-carrier message to Pandora’s very engaged user-base, and the meaningful brand connections we hope it drives as a result.” For now, Pandora Media investors will likely need to wait until the company’s next quarterly report, in late October, for more color on whether Video Plus is holding its own on a larger scale. But if Pandora’s new video ads prove effective, they could deliver meaningful contributions to both the top and bottom lines as more advertisers jump on board.


Free active listeners spot range, A personalized current average radio spot that plays music you’ll love to discover new music and enjoy old favorites. The free active listeners could start personalized this radio platform that plays music at your favorite old artist, top, song or composers, singers you’ll love. But unfortunately to our valued free listeners, commercial ads may shows seven display and audio ads stream run through 15-30 seconds per hour. It means it’s annoying.

Pandora Media will create a custom station that plays similar tracks offline and online subscription. Radio Advertising cost by country, reviews on premium pricing rates for local and international commercial effectiveness campaign.


Advertising Pricing

The standard pricing radio ads equation below.

USA – USA radio advertising weekly cost, estimated commercial rates start ($150 – $7000).
Australia – Pandora Australia advertising cost estimated minimum (AUD200 – AUD9000).
New Zealand – 300 New Zealand radio stations but these clients still have a minimum Metro budget of start $4000 – $8000 per month.

– Number of People Listening x Cost to Reach 1,000 listeners (CPM) = Cost of Advertising Per Spot


The small business radio advertising cost, may rise and fall depending on estimated age grouping demographics listeners. Subscribers and listeners majority of a radio station’s audience fall outside of the 24-55 age range, you can expect the CPM rate to be on the lower side.

Pandora internet radio, prefer for country music formats tend to attract an older audience in general. However, if a Pandora radio station has a largest male audience between 30-45, you should expect rates to be higher.

If a station attracts a wealthy audience, a jazz or classical station, for example, you should also expect to pay higher CPM rate. Things you must know, The highest listeners demographic, must expect for expensive advertising cost tariff.

The largest age group demographic listeners start from 35- 44 years old, second largest internet radio listeners start from 18-24 years old over 250 million registered listeners.

To reach data report of Pandora advertising CPM rates, Instead of looking at the number of radio spots, you should figure out the Cost Per Thousand (CPM) or Cost Per Point (CPP).

Cost per Thousand (CPM) – The radio advertising cost to reach a thousand listeners.
Cost per Point (CPP) – The cost to reach 1% of the population (also known as a Gross Rating Point or GRP) within a specific geographic area.


Top Highest Pandora Radio Users By Country,

The highest rating Pandora internet radio platform user’s per country. Pandora musicovery had 81 Million active users and 4.3 Million subscribers as of 2016 report.

As the latest report, Music streaming service Pandora will close its doors in Australia and New Zealand after five years, with its North Sydney office to shut next month.

But still, Pandora internet radio surge users in the United States(USA) 76 Million active listeners as of July 31, 2017. according to (Businesswire.)


Local, National, International Radio Advertising Rate Formula,

A CPM in the range of $10 to $20 would be considered average. CPP can vary widely depending on the population of an area. CPP is useful in comparing the relative costs of different advertising options within a specific area.

Pricing comes down to the following equation, Number of People Listening x Cost To Reach 1,000 listeners (CPM) = Cost of Advertising Per Spot

You can expect a Cost Per Thousand rate that is between $12-$30 for adults between 18-49. This rate decreases to around $8-$12 for adults over the age of 50. These estimates are reasonable for daytime spots. If you are looking forward to advertising in the evening or overnight, you can expect rates to be lower cost.


List of Sectors of Industry, High Return on Investment(ROI) on Radio Advertising Program.

Return on Ad Spend (per $1 spent)
Department Stores
Mass Merchandiser
Telecommunications Provider
Home Improvement
Quick Service Restaurants / Fast Food

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