The online user’s statistic number of monthly active Facebook users worldwide as of latest data (in millions). Many of these Facebook mobile statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development. the mobile Tipping Point shown in the chart below as this 2017 mobile usage report from comScore shows, based on percent of mobile minutes spent online.
the rise in consumer and company adoption of mobile and its impact on mobile marketing, I will keep this post updated throughout 2016 as the new stats.
Facebook Mobile Stats
Number of Facebook mobile monthly active users:
Number of Facebook mobile daily active users:
Number of mobile-only Facebook monthly active users:
Percentage of Facebook users that ONLY login from a mobile device:
Number of Facebook Free Basics users:
Number of countries Facebook has Free Basics users in:
Percentage of Facebook advertising revenue that comes from mobile ads:
Numbers of monthly active users for Facebook Lite:
Number of countries FB Lite is available in:
Number of photos shared through the Facebook Moments app to date:
Percentage of all mobile apps downloaded in May 2016 that were Facebook owned:
Number of apps on Facebook Analytics:
Facebook, messaging, games and utility apps will naturally have the greatest time spent and browser use is still significant by volume if not proportion. But this has implications for advertising on mobile to reach consumers using apps like Facebook.
Facebook users are 53% female and 47% male.
Average Facebook user has 155 “friends”.
56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.
87% of online users of age 18-29 are on Facebook.
74% college graduates are on Facebook.
72% of online users of income more than $75K are on Facebook.
82 percent of 18 to 29-year-olds online in the U.S. use Facebook.
79 percent of 30 to 49-year-olds online in the U.S. use Facebook.
56 percent of U.S. online users ages 65 and up use Facebook.
As of the second quarter of 2017, Facebook had 2 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so.