How many followers does the average Pinterest user have?

Based on total population, (not simply net users) sixty-eight of U.S. adults (you apprehend, your customers) use it. Pinterest coming back in an exceedingly shut third with thirty first, ninety-three of Pinterest users use the platform to arrange or build purchases. The Pinterest drives twenty-fifths of all retail web site referral traffic reached one hundred million food and 146 fashion boards exist.

Total latest active followers reached eighty-one of Pinterest users are literally females, Men account for under seven-membered of total pins. The median age of a Pinterest user is forty, but the majority of active pinners area unit below forty. 1/2 Pinterest users are $50K or bigger per annum, with ten % of Pinteresting households creating bigger than $125K half-hour of all U.S. social media users area unit Pinterest users, hr of Pinterest users area unit from U.S.

Pinterest Financials

Pinterest is presently valued at quite $11 billion because it raised $367 million as of latest report. The before that Pinterest was valued at $5 billion. Back to 2014, international users grew quite one hundred thirty-five % associated area unit speculating a commerce in close to future, this shows the impact of growth on the worth of an organization.

Fun Facts

There area unit over seventy-five billion ideas on Pinterest. Eighty-seven of Pinners have purchased a product owing to Pinterest, total calculable of seventy-two worldwide pinners use Pinterest to make a decision what to shop for offline. The calculable of sixty-seven of Pinner’s area unit underneath 40-years-old and over five-hitter of all referral traffic to websites comes from Pinterest.

Pinterest same eightieth of its users accesses Pinterest through a mobile device. The ninety-three of active pinners same they use Pinterest to arrange for purchases and eighty-seven same they’ve purchased one thing owing to Pinterest. Average time spent on Pinterest per visit is fourteen.2 minutes, whereas food & drink & technology area unit the foremost in style classes for men.

Here’s why businesses ought to begin taking note to Pinterest currently

Pinterest is creating it easier for businesses to advertise
Pinterest has been operating plenty on up its ad choices for brands, and businesses currently have a variety of choices to market their merchandise or services on the location. whereas this area unit largely restricted to U.S. and United Kingdom of Great Britain and Northern Ireland customers at the instant, the speedy international growth can seemingly see ad choices being extended to alternative countries in 2017.

For additional in-depth data concerning your Pinterest ad strategy, inspect our resources section. Buzzfeed conjointly recommends optimizing your web site for mobile to form certain folks will pin your content on the go.t’s true, Pinterest is understood for its mostly feminine user base, however, there is a ton additional thereto than pretty photos, recipes, or arts & crafts. Pinterest is to several Millennials one thing that logs their aspirations – a tool to arrange the long run and to search out ideas to boost their lives.

Businesses have understood that {and they’re|and they area unit} making an attempt to position the merchandise that users are searching for on Pinterest. If that appears like the associate abstract idea to you, worry not. Here’s however alternative brands and businesses have created successful Pinterest campaigns that may inspire you for your 2017 designing.

Rich pins area unit designed to showcase plenty additional specific data than a traditional pin. App Pins embrace associate install button for users to transfer and install apps directly from Pinterest, Product Pins embrace valuation and trafficker data still as a period convenience, and Place Pins embrace address, signal, and a map.

The main reason it is so popular businesses is additionally what builds Pinterest distinctive among social networks: ninety-three of Pinners use Pinterest to arrange or make a procurement. it’s one in every of the biggest sources of social referrals within the world and at fifty-fifth, Pinterest is far and away the foremost in style network for shoppers per a recent survey.

83% of active Pinterest users same they purchased one thing as a result of they were on the location (not essentially through Pinterest).

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