Different Types of Guide in Online Advertising

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  • Web Banner advertising
  • Mobile advertising
  • Text Advertising
  • Logo Advertising
  • Internet marketing
  • Search engine optimization
  • Social media marketing
  • Email marketing
  • Referral marketing
  • Content marketing
  • Native advertising
  • Search engine marketing
  • Pay per click
  • Cost per impression
  • Search analytics
  • Web analytics
  • Display advertising
  • Contextual advertising
  • Behavioral targeting
  • Affiliate marketing
  • Cost per action
  • Revenue sharing
  • Mobile advertising

Online Advertising Guidelines,
There are many ways which people use to advertise their products and services to their target audience who are looking for it on the net. Gone are the days when advertisements were limited to print media, radio, and TV. With advent of internet everything has changed.

There are many types of online advertising options and people take their pick according to their needand what will give them maximum return.

Banners:You will find these banner ads either at the top of website or at the bottom. They can be half or full banners, meaning size is flexible.

Pop-Ups: These advertisements pop up out of nowhere when you visit a website or a forum. It may have textual content or image, however it comes up with a specific announcement. Sometimes people do find this kind of advertisement `in the way’ but mostly it succeeds in conveying the message.

Newsletters: Websites promoting services and products come up with the concept of newsletter which could be monthly weekly or fortnightly. Here it creates a newsletter revolving around their product and send it out to their present users and potential buyers.

Then there are more advanced types of advertisements that have evolved lately. Like, Video ads, Classifieds, Pay per Click, Floating, Takeover, Contextual ads etc.

Each of them have specific features or their own and work best in specific set ups with specific audience. So it is important that before going in for online advertisement you learn about each one of them compare it and see what will work best and then take it up. Informed decision will earn you better results.


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