The primary alternative CPM advertising is CPC, or cost per click advertising. In CPC advertising, you are paid based on the number of visitors that click on the particular ad.
Online Advertising Networks
Many small online businesses turn to advertising networks for quick and easy ad placement. These ad networks maintain an inventory of advertising across multiple topics. Placing ads is generally as simple as choosing a CPM rate that you are willing to pay and specifying which type of websites on which you would like your ad displayed. Some popular advertising networks include PocketCents (pocketcents.com), Clicksor (clicksor.com) and AdBrite (adbrite.com), as of publication.
Video advertising allows advertisers to run a pre-roll video as soon as the website user tries to play online content. The benefit of video advertising is that you are reaching a captive audience. The user cannot view the online content until at least a portion of your advertisement has run. Because of this captive audience, CPM rates for video are considerably higher than for other forms of media. Video advertising networks include BrightRoll (brightroll.com), YuMe (yume.com) and SpotXchange (spotxchange.com).
The Average Earnings of CPM Ads.
Mobile-content providers are increasingly providing space for text or graphic-based advertising. Because there is less space for mobile ads, and because the user is more likely to spot the ad on a small phone screen, CPM rates are generally higher than strictly online advertising. Because of the intricacies involved in mobile advertising, there are advertising networks that focus specifically on this space. Some of the most popular include AdMob, Hunt Mobile Ads and Mobile Theory.
Privately Placed Ads,
Private placement of advertising involves placing your ads without the aid of an ad network. You must select the site for your advertisement, negotiate the CPM rate and ensure that the advertisement is properly displayed. Although this is more work than joining an ad network, privately placed advertisements ensure that the ad is placed only on relevant sites. Generally, this technique is best for niche content and websites that are a part of a well-established online community.