Online Newspapers Sites attracted those most high average Cpm rates on their campaign advertisers
major newspaper sites running around in the United States including online newspapers full page ads are perfectly increase their campaign sales because of lower average per thousand ad display advertisers can choose which promotion they like either single insertion accounted to 2.4 percent of impressions but a higher 6.7 percent of display advertising dollars.
Total cost $7, $20,000 to $80,000 the average cost per thousand impressions (CPM) more or less about 100,000 to 600,000 audiences sizes on online newspaper sites was $7, higher than each of the other top site categories and nearly three times the average CPM for the total U.S. Internet at $2.52.
|Top Newspaper Groups|
May 2010 – 2014
Total U.S. – Home & Work Locations
|Total Unique Visitors (000)||Total Pages Viewed (MM)||Average Pages per Visitor|
|Total Internet : Total Audience||215,691||592,519||2,747|
|The New York Times Brand||32,530||719||22|
|USA Today Sites||16,771||154||9|
|Wall Street Journal Online||11,325||115||10|
U.S. Online Newspaper CPMs Nearly 3 Times Higher than Average,
– Publisher Total Display Ad Impressions (MM) Share of Impressions Estimated Spending ($ 000)