How to advertise on Spotify? If it does, you can expect CPMs ranging from $5 – $30. If you’re unfamiliar with online advertising, cost per milli (CPM) refers to the amount you pay per thousand views of your ad. So if, for example, an ad with a CPM of $10 reached 10,000 users, you’d be charged $100. There are different types of Spotify ads, search more type keywords “spotify ad cost thebrandowner”.