CPM Internet Radio Advertising,
When you planning About Advertising in Radio media stations you need this standard amount of $1,000 for every 500,000 ad impressions served for network ads , Standard cost equation minimum of $2 CPM/1000 Listeners impression in one listener hearing an ad once – ten listeners each hearing ten ads is 100 impressions.
The 500,000 points needed for the $1,000 reward, Impression points carry over each month and don’t reset until the operator has reached Radio Stations manually control the ads operates can opt-in or opt-out of the system at any time.
Radio Ads Streaming,
The publication reports streaming cpm cost are flat or marginally rising, probably due to an “abundance of inventory… advertiser demand has yet to catch up.” Katz360 president Brian Benedik says CPMs range from $3-5 for national/network ads to as high as $15 for hyper-targeted ads.
The sale of national Internet radio advertising and this period was also when TargetSpot (another rep firm/network) was formed as well.
In-Stream audio advertising,
The number of ad units varies greatly depending on whether a station has terrestrial roots (just putting its over the air signal on the stream) or is Internet only. Terrestrial radio stations that are streaming typically have 12 ad units per hour. However, services like Pandora may only run 1 unit per hour. 62% of the audience in Ando’s November Ranker was from Internet only stations with Pandora representing the bulk of this number. As a result we can calculate the following:
Terrestrial Streaming – 1,750,000 total audience x 38% terrestrial streaming x 12 units x 18 hours per day x 7 days per week x 52 weeks x $3.00 CPM/ 1,000 = $156,855,000 in terrestrial streaming revenue.
Internet Online Streaming – 1,750,000 total audience x 62% internet only streaming x 18 hours per day x 3 units per day x 7 days per week x 52 weeks x $3.00 CPM/1,000 = $63,980,280 Internet only streaming revenue.
Total Streaming In-stream revenue = $220,835,280