The 20 most expensive keywords categories with the highest search volume (i.e. the most used keywords) and highest costs per click, thereby netting Google the most money, are:
cpm for ads by keywords

  • Insurance (example keywords in this category include “buy car insurance online” and “auto insurance price quotes”)
  • Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”)
  • Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)
  • Attorney (example keywords include “personal injury attorney” and “due defense attorney”)
  • Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)
  • Lawyer (“personal injury lawyer,” “criminal defense lawyer)
  • Donate (“car donation centers,” “donating a used car”)
  • Degree (“criminal justice degrees online,” “psychology bachelors degree online”)
  • Hosting (“hosting ms exchange,” “managed web hosting solution”)
  • Claim (“personal injury claim,” “accident claims no win no fee”)
  • Conference Call (“best conference call service,” “conference calls toll free”)
  • Trading (“cheap online trading,” “stock trades online”)
  • Software (“crm software programs,” “help desk software cheap”)
  • Recovery (“raid server data recovery,” “hard drive recovery laptop”)
  • Transfer (“zero apr balance transfer,” “credit card balance transfer zero interest”)
  • Gas/Electricity (“business electricity price comparison,” “switch gas and electricity suppliers”)
  • Classes (“criminal justice online classes,” “online classes business administration”)
  • Rehab (“alcohol rehab centers,” “crack rehab centers”)
  • Treatment (“mesothelioma treatment options,” “drug treatment centers”)
  • Cord Blood (“cordblood bank,” “store umbilical cord blood”)Google brought in $32.2 billion in total advertising revenue.

We found that that 97% of Google’s revenue comes from advertising on Google sites. In the last four quarters alone (Q3 2010-Q2 2011),

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