Online Newspapers Sites attracted those most high average Cpm rates on their campaign advertisers
major newspaper sites running around in the United States including online newspapers full page ads are perfectly increase their campaign sales because of lower average per thousand ad display advertisers can choose which promotion they like either single insertion accounted to 2.4 percent of impressions but a higher 6.7 percent of display advertising dollars.

Total cost $7, $20,000 to $80,000 the average cost per thousand impressions (CPM) more or less about 100,000 to 600,000 audiences sizes on online newspaper sites was $7, higher than each of the other top site categories and nearly three times the average CPM for the total U.S. Internet at $2.52.


Top Newspaper Groups
May 2010 – 2014
Total U.S. – Home & Work Locations
Total Unique Visitors (000) Total Pages Viewed (MM) Average Pages per Visitor
Total Internet : Total Audience 215,691 592,519 2,747
Newspapers 123,897 5,339 43
The New York Times Brand 32,530 719 22
Tribune Newspapers 24,753 359 14
Advance Internet 18,053 326 18
USA Today Sites 16,771 154 9
WashingtonPost.com 16,677 178 11
McClatchy Corporation 13,987 216 15
MediaNews Group 13,362 141 11
NYDailyNews.com 12,502 122 10
Hearst Newspapers 12,017 195 16
Wall Street Journal Online 11,325 115 10

U.S. Online Newspaper CPMs Nearly 3 Times Higher than Average,

– Publisher Total Display Ad Impressions (MM) Share of Impressions Estimated Spending ($ 000) 

– Cost per Thousand Impressions (CPM)
– Total Internet : Total Audience 354,636 100.0% 893,681 $2.52
– Social Networking 98,176 27.7% 54,684 $0.56
– Portals 69,664 19.6% 181,266 $2.60
– Entertainment 38,104 10.7% 181,147 $4.75
– E-mail 34,327 9.7% 32,370 $0.94
– Community 15,884 4.5% 33,435 $2.10
– General News 12,542 3.5% 77,055 $6.14
– Sports 10,850 3.1% 68,214 $6.29
– Newspapers 8,506 2.4% 59,441 $6.99
-Online Gaming 7,929 2.2% 21,234 $2.68
– Photos 7,391 2.1% 7,953 $1.08

    CPM Fee for Newspaper sites 2014
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